Anywhere Actual Estate celebrated the official start of its rebrand from Realogy on Thursday at the New York Inventory Trade opening bell. The enterprise is now investing less than the “HOUS” ticker.

The organization previously recognized as Realogy announced on Thursday the completion of its company rebrand to Everywhere Actual Estate, as the firm formally commenced buying and selling on the New York Inventory Exchange below the ticker “HOUS.”

Enterprise management celebrated the rebrand on Thursday by ringing the opening bell on the ground of the New York Stock Exchange, the 1st day the new banner would be on the exchange’s ticker.

CEO Ryan Schneider said the rebranded enterprise — whose holdings include things like Far better Residences and Gardens Authentic Estate, Coldwell Banker, Corcoran, Period, and Sotheby’s International Realty — will concentrate on reworking the property buying procedure for both equally agents and homebuyers.

“At Anywhere, we intend to further leverage our special rewards – highly effective agent network, top brand names, scaled main companies, deep technology and knowledge, and strong monetary overall flexibility – to meaningfully remodel a person of life’s most critical and advanced transactions,” Schneider said in a assertion.  “The new Any where manufacturer additional boldly displays our core goal and  corporation culture, and collectively with our trusted agents and franchise proprietors, we search to execute an agent-centric strategy that benefits all shoppers, no make a difference the place they may be in their dwelling acquiring or selling  journey.” 

Ryan Schneider. Picture: Any place Authentic Estate

During his initially 5 yrs as CEO, Schneider focused on righting the ship, returning the firm to rewarding progress, and balancing the textbooks. The subsequent chapter looks to be centered on reinvention as the renamed brand name seeks to establish a new purchaser experience and go on boosting the profiles of its a lot more recognized brokerages.

The rebrand is the 2nd time the business has adjusted names, with the second try far less scandalous than the initial. In 2006, the enterprise improved its name from Cendant to Realogy following former Cendant vice chairman Kirk Shelton was convicted of conspiracy and securities fraud.

The new name arrives with a new logo — developed by the San Francisco structure studio Hybrid Design — an eight-stroke asterisk used to signify a sunshine growing about the roofline of a house that the corporation suggests is meant to stand for the possible that arrives with a new working day. The darkish blue and dazzling orange colorway is meant to counsel prospect, hope, and illumination, the enterprise reported in a information launch.

E mail Ben Verde